Privacy Policy

North Shores Realty Group (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website (the “Website”), interact with our services, or provide information to us through other means related to our real estate brokerage services.
By accessing or using the Website, you agree to the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Website. We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date above. Your continued use of the Website after we post any modifications constitutes your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.
This Privacy Policy applies to information we collect on the Website, in email, text, and other electronic messages between you and the Website, and through mobile and desktop applications you download from the Website or related services.

Information We Collect
We collect information that identifies, relates to, describes, or is capable of being associated with you (“Personal Information”). The types of Personal Information we may collect include:
• Contact Information: Name, email address, postal address, phone number, and similar identifiers.
• Demographic Information: Age, gender, preferences, interests, and other details you provide.
• Real Estate Preferences: Information about properties you view, search criteria, saved searches, or inquiries about listings.
• Account Information: Username, password, and other details if you create an account on the Website.
• Usage Data: Information about how you use the Website, such as IP address, browser type, operating system, pages viewed, time and date of visits, and referring/exit pages.
• Location Data: Approximate location based on IP address or more precise location if you enable location services.
• Lead Information: Details submitted through forms, such as requests for property information, scheduling viewings, or signing up for alerts.
• Other Information: Any other information you choose to provide, such as feedback, survey responses, or communications with us.
We also collect non-personal information that does not identify you directly, such as aggregated data or anonymized usage statistics.
How We Collect Information
We collect information in the following ways:
• Directly from You: When you fill out forms, register for an account, submit inquiries, request property details, or communicate with us via email, phone, or chat.
• Automatically: Through cookies, web beacons, and similar tracking technologies. These may track your browsing behavior, device information, and interactions with the Website. For more details, see our Cookie Policy section below.
• From Third Parties: We use Showcase IDX to display MLS listings and capture leads. Information from IDX searches or leads may be collected and integrated into our Customer Relationship Management (CRM) system. We may also receive information from MLS providers, advertising partners, or analytics services like Google Analytics.
• From Public Sources: Publicly available information related to real estate listings or user profiles.
How We Use Your Information
We use the information we collect for various purposes, including:
• To provide and maintain the Website and our services, such as displaying real estate listings via Showcase IDX.
• To capture and manage leads through our CRM system, including sending property alerts, newsletters, or marketing materials.
• To communicate with you about inquiries, property viewings, or real estate opportunities.
• To personalize your experience, such as saving searches or recommending properties.
• To analyze Website usage, improve our services, and develop new features.
• To comply with legal obligations, enforce our Terms and Conditions, and protect our rights.
• For marketing and advertising, including targeted ads based on your interests.
• To prevent fraud, ensure security, and verify identities.
We may combine information we collect from different sources to provide better services.
Sharing of Your Information
We may share your Personal Information with:
• Service Providers: Third parties that help us operate the Website, such as Showcase IDX for IDX listings, CRM providers for lead management, hosting services, analytics providers, and marketing partners.
• MLS and IDX Partners: Information related to listings is shared in accordance with MLS rules and IDX policies to facilitate real estate searches.
• Business Partners: Real estate agents, brokers, or affiliates involved in providing services to you.
• Legal and Compliance: As required by law, such as in response to subpoenas, court orders, or to protect our rights, safety, or property.
• Business Transfers: In connection with a merger, sale, or transfer of all or part of our business.
• With Your Consent: For any other purpose with your explicit consent.
We do not sell your Personal Information to third parties for their own marketing purposes without your consent.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your Personal Information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.
Your Choices and Rights
You have certain choices regarding your Personal Information:
• Access and Update: You can access or update your account information by logging in or contacting us.
• Opt-Out: You may opt out of marketing communications by following the unsubscribe instructions in emails or contacting us. Note that you may still receive transactional communications.
• Cookies: You can manage cookie preferences through your browser settings. Disabling cookies may limit Website functionality.
• Do Not Track: We do not currently respond to “Do Not Track” signals from browsers.
• California Residents (CCPA): If you are a California resident, you may have rights to access, delete, or opt out of the sale of your Personal Information. Contact us to exercise these rights.
• EU Residents (GDPR): If applicable, you may have rights to access, rectify, erase, restrict processing, or object to processing of your data. Contact us for more information.
To exercise any rights, please contact us using the details below. We may require verification of your identity.
Children’s Privacy
Our Website is not intended for children under 13 years of age (or 16 in certain jurisdictions). We do not knowingly collect Personal Information from children under 13. If we learn we have collected such information, we will delete it promptly. If you believe we have collected information from a child under 13, please contact us.
International Transfers
Your information may be transferred to and processed in countries other than your own, including the United States, where data protection laws may differ. By using the Website, you consent to such transfers.
Retention of Information
We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. Criteria for retention include the nature of the information and legal requirements.
Third-Party Links and Services
The Website may contain links to third-party websites, such as MLS listings or external services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.
Cookie Policy
We use cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content. Types of cookies include:
• Essential Cookies: Necessary for Website functionality.
• Performance Cookies: Collect anonymous data on usage.
• Functional Cookies: Remember your preferences.
• Targeting Cookies: Used for advertising.
You can control cookies via browser settings. For more information, visit www.allaboutcookies.org.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date. Continued use of the Website after changes constitutes acceptance.
Contact Us
If you have questions about this Privacy Policy or our practices, please contact North Shores Realty Group.

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